The company continued to grow into the 1970s. During this period they also produced wool lined canvas and rubber mukluks under contract to the U.S. Department of Defense and the U.S. Air Force. Skateboarders who liked Vans rugged make-up and sticky sole were seen sporting Vans all over Southern California in the early 1970s. In 1975, the Vans #95, known today as the Era was designed by Tony Alva and Stacy Peralta. With a padded collar and different color combinations the Era became the shoe of choice for a generation of skateboarders. In 1979, Vans introduced the #44 shoe, and with the help of skateboarders and BMX riders the Vans Slip-On became all the rage in Southern California. By the end of the 1970s, Vans had 70 stores in California and sold through dealers both nationally and internationally.
As the 1980s rolled around, Paul Van Doren began to take a lesser role in the companies’ activities. Over this period, Vans started to create shoes for a number of sports from baseball, basketball and wrestling to skydiving in an effort to compete with large athletic shoe companies. Vans Slip-Ons gained international attention and appeal when they were worn by Sean Penn in the 1982, iconic youth film Fast Times at Ridgemont High. Although Vans core shoes were selling well, the wide range of products that the company now offered had drained the companies’ resources, and with Vans not able to overcome its debt they were forced to file for bankruptcy in 1983.
After three years, Vans had paid back all creditors and emerged from bankruptcy. In 1988 Vans original owners sold out to an investment banking firm. The company has been sold several times since; most recently for $396 million in 2004 to Greensboro, N.C.-based VF Corp. Steve Van Doren, the son of co-founder Paul Van Doren, is still with the company, as is his sister Cheryl and his daughter Kristy. Vans began manufacturing footwear overseas in 1994, allowing for development of new shoe styles.
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